We’re glad to announce that Atlanta, United States-based rapper/singer/songwriter Avaraj has released a new single, entitled “World so Cold.”
Avaraj is the solo project of Storme Vaughn. Having started out writing and listening to music to help process her emotions, Avaraj hopes that her music can similarly help listeners through their own journeys, trials, and initiations of everyday life. As she says, “I started writing to help process my emotions, and eventually turned many of those writings into songs. Before I started writing music, I listened to music to find songs I could relate to, so music has always been a big part of my life. I want my music to help people process what they’re going through and grow from it in a healthy way.”
Musically, Avaraj is influenced by a wide spectrum of genres, citing such artists as Nightly, Sam Hunt, Ryan Caraveo, Gnash, and Phora as inspirations. Describing her influences and process for writing music, Avaraj says, “Most of my music doesn’t fall into one genre because I am influenced by different genres. I want my music to match the lyrics and mood of the song best, it’s usually very “vibey” music. I want to connect with the everyday, average person who occasionally gets overwhelmed by life because that’s who I am–an everyday, average person who creates music to cope with life.”
Avaraj is currently working on releasing her first EP, and prior to releasing “World so Cold,” she released three other singles: 2020’s “Not That Strong” as well as “Serendipity” and “In the Stars” from earlier this year. “World so Cold” was recorded in Avaraj’s home studio and was produced by Kara Greskovic. The song is accompanied by a great music video, which you can check out here:
Lyrically, “World so Cold” is relatable to listeners from all walks of life, exploring the feeling of being alone in one’s hardships. The song is written from the perspective of someone who seems happy, yet nonetheless feels alone in their struggles; while they try to help others, doing so only drains them, making them feel more distant when the kindness isn’t returned. The song uses an example of how people draw on religion as an excuse to avoid truly helping others–they offer to pray, but don’t offer to really help.
A somber, clean-toned electric guitar melody introduces “World so Cold,” with distant strings adding to the track’s melancholy feel. Avaraj’s inspired lyrics soon join in along with syncopated drum rhythms and subtle piano notes, harmonizing nicely with the guitars and building further on the track’s reflective mood. During the choruses, distorted electric guitar chords underscore Avaraj’s vocals quite well and add a suitably heavy dimension to the sound; while two-thirds of the way through the track, Avaraj impressively switches over to rapping, with bright synths and distorted guitar chords highlighting her smooth flow before the poignant chorus returns in conclusion. “World so Cold” is quite an enjoyable listen, showcasing Avaraj’s brilliant songwriting and superb musicianship; I would highly recommend this track to fans of indie rock/pop and rap alike.
P.S. If you enjoy discovering new artists and fresh new music you can subscribe to this blog Less Than 1,000 Followers and follow the Playlist with all the artists that we have presented here!!!