The Trusted – “Vellichor”

Edgy pop with a retro feel that sings about nostalgia. “Vellichor” gathers all good things from Brit-pop and gives it a modern-retro sound. Just like you read it. Listen to The Trusted’s new heart-racing single, a trip to the past and a gift to your present. Listen right now to “Vellichor”.

Well, hello friends! It’s finally Friday! Get those dancing shoes ready, your beer pals, your sweet-heart or even if its just by yourself and enjoy with me this single by one of UK’s young promising bands, The Trusted.

Meeting in high school, Dave Batchelor, Dale Holt-Mead, Fin Cunningham and Tom Cunningham realized they all shared an equal passion for new Brit-rock led by bands like Catfish and the Bottlemen and The 1975, as well as classic late ‘70s new-wave icons The Clash and Elvis Costello. Bonded by this, these guys decided to create their own music with unique post punk energy and story-telling.

A mix of electronic and organic elements craft the shape of their newest single, “Vellichor”. Such a mysterious word, as it comes with different special meanings in the eyes of the beholder. In this case, Vellichor is used by the band as a way to describe the feelings of nostalgia of one’s past and being unhappy about how life has turned out.

‘This is a song about nostalgia. It’s about using the past as a drug to combat the pains of today. The word ‘vellichor’ means ‘the smell of old bookshops.’ This song has nothing to do with the meaning of the actual word but more with the feeling it creates. Vellichor in this context represents ‘the smell of old emotions and the passing of time.’ – Tom Cunningham

Evolving synths, soaring guitars, hard-hitting drums and a massive bass give the track its back-bone, while the sweet contrasting vocals tell the story. It is as nostalgic as it is uplifting, leaving the listener with a sense of longing but with some kind of reassurance that things are ok. Or at least, will be!

‘Vellichor’ is here used to encapsulate the sense of the passing of time and dissatisfaction with the trajectory of one’s life.

The band has already garnered a considerable amount of followers both in their hometown and in Northern Italy thanks to a recent successful tour. Besides critical praise from the likes of Gigslutz, EarMilk, American Songwriter, not to mention widespread BBC and International Radio airplay, they have been earmarked by BBC 6 Music Presenter Tom Robinson’s Fresh on the Net, and BBC Introducing in Essex as one of the South East’s most vibrant acts.

Their live acts are said to be mind-blowing and they have garnered hundreds of thousands of plays on Spotify alone. “Vellichor” was released through Kerry on The Cake Records and mixed once again by the hugely talented Grammy nominated Andy Bradfield (Elbow, David Gray, Rufus Wainwright).

(Vellichor – An invented word from John Koenig’s wonderfully named site ‘The Dictionary of Obscure Sorrows.’ Koenig wrote of his creation that it meant: “the strange wistfulness of used bookstores, which are somehow infused with the passage of time” Example: “There’s a bookshop on the corner and just walking past fills me with a sense of vellichor.” Used commonly to also describe the ‘smell of emotions’)

Here’s a special commentary about Vellichor from the guys:

Vellichor basically began with the word itself. I saw somewhere (I can’t remember where) and it just caught my eye. Its so unusual and sounds so cool to say out loud. I knew i wanted a song with this as the title, so yeah, this was kind of the starting point. Vellichor is a song about losing yourself inside your own memories. Nostalgia can be a nice thing in small doses but when one over indulges, it leads to dark places.  All our songs are in some way psychologically driven and vellichor continues in this direction. We’re four very emotional guys hahaha.” – The Trusted

By the way, The Trusted were announced this year as one of the ‘Sounds of 2021’ by BBC Introducing and will be headlining an exclusive BBC Introducing gig on 26th November at Chinnerys in Southend. You can get your tickets here.

Do follow them on InstagramFacebookTwitterTikTokSoundCloudYouTube, and Spotify.  You can also visit their official website

It also helps to stream and share their music; you can obviously find it in the following Playlists: Fresh SinglesIndie OnlyAlterindie State Of MindOnly Punk12 New Songs This Week, and Sickest & Dopest.

Remember that you can always find me here Linktree MadZen for all my social media and music.

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