We’re glad to announce that Brighton, United Kingdom-based alternative rock songwriter and producer Edward Sansom has released a new single, entitled “Suck It Up.”

Born and raised in Brighton, Sansom has spent his time weaving his highly charged sound into a shape that echoes modern society. With a dark, melodic turn of phrase, mirroring the likes of The Arctic Monkeys, David Bowie and Foals, it’s no surprise that he has broken out of his seaside hometown with performances at Glastonbury, Isle Of Wight and Camden Rocks as well as local shows at The Great Escape and BN1 Festival. Sansom’s music has also been featured as “Track of the Day” on the BBC Introducing show on BBC Sussex/Surry, and he has had further airplay internationally on RTÉ 2XM and with Canadian sync opportunities.

Despite an inclination towards the darker nooks and crannies of reality, Edward Sansom’s music is both “catchy as hell” and full of heart; and he is working with AWAL to release his new singles in the second part of 2021.

Sansom’s latest release, “Suck It Up,” explores the darker realms of guitar-driven pop. Written before the pandemic hit, the UK artist and producer offers up an eerily accurate epilogue that has artistically foreshadowed the story of our recent lockdown. Sansom reflects on feelings of isolation and escapism on the track; as he writes, “The song reflects my feelings of isolation in a digital world. It acts as a circuit breaker to all the noise.”

“Suck It Up” is introduced by eerie, atmospheric synths, which set a reflective mood for the track. Sansom’s introspective lyrics join in along with the driving rhythms of the bass and drums, while bright synths highlight the verses nicely. During the compelling choruses, distorted guitar chords underscore the vocal passages quite well, and I especially enjoy how the rhythm speeds up after the last chorus to conclude the track. “Suck It Up” is quite an enjoyable listen throughout, reflecting Sansom’s brilliant songwriting and superb musicianship, and I would highly recommend this track to fans of indie- and alternative rock music alike.
Don’t forget to support this project and to follow on Instagram, Facebook, Twitter, TikTok, YouTube, Soundcloud and Spotify. You can also check out his official website. If you enjoy his music and are able to provide monetary support, you can download their music on Bandcamp or for virtual concerts you can go to songkick “Live from their sofa to yours”.
It also helps to stream and share their music; you can obviously find it in the following Playlists: Less Than 1,000 Followers, Fresh Singles, Alterindie State Of Mind, and Sickest & Dopest.
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