Los Angeles-based singer and songwriter ARO returns with her sophomore single, the lovely and vulnerable “I Fall in Love Too Many Times” and takes her sound to a brand new level. The singer, who namedrops Halsey, Lana Del Rey, King Princess, and Bishop Briggs as favorite artists and inspirations, carefully crafts her sonics juxtaposing the best parts of everything she loves.
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Her style is a very interesting mix of indie pop and dark electronics, tinged with R&B and a pitch-perfect production that gives her beautiful and cinematic voice the room to shine. The slick guitars that run throughout the track converse perfectly with the xx-inspired minimalist production that still manages to sound way bigger than its surroundings. All of this is interwoven with synth lines and an incredible melodic sense that makes the song feel absolutely alive from the second it starts.
“I Fall in Love Too Many Times” is her second release within just a few months, following the astounding debut “Let Me Go“, and manages to keep up everything that worked so well at the same time that she dives deeper into herself. Her new song is a pretty candid take and analysis on love, self-worth, and her own neurodivergence.
“I found out as an adult that I had lived most of my life with undiagnosed AuDHD […], And I have really complex feelings about this because on the one hand, I grew to believe that my inability to seamlessly integrate into a world built for neurotypical people was my own personal failing, but on the other hand I don’t think I would’ve wanted to be medicated or to have had my young mind absorb the belief that I was in some way disordered”, she opened up about her condition and inspiration behind the song.
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“As an adult, I have a lot more room for nuance around this topic and have the ability to do a lot of my own research in order to best align my lifestyle to the ways my brain naturally wants to experience the world”, she concludes.
This brings a whole new meaning to the “I Fall in Love Too Many Times” concept, as ARO is talking about her struggles with hyper-fixation and burnout. It’s deep and it’s incredibly vulnerable, exploring parts of herself that are difficult to deal with and no other person can do it but her. It’s an internal ongoing battle, and the way she can talk about it and use it as inspiration for her art is truly remarkable.
She’s not afraid to show the world the most difficult parts of herself, and it’s inspiring to us all. There is absolutely no doubt that ARO will go very far, as she keeps on crafting perfect indie pop songs with actual and real meaning behind them and that’s no small feat.
You can obviously find it in the following Playlists: Less Than 1,000 Followers, Fresh Singles, Indie Only, Female Rising Stars, 12 New Songs This Week, Debut Bands (Off The Radar), and Unknown but Essentials!
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This coverage was created via MusoSoup #Sustainablecurator